The Rihanna craze is well underway in Israel, with a new line of black beauty products hitting shelves on Friday.
The new collection features a wide range of products including an eyebrow pencil, eyeliner and a face mask, as well as lip and eye products.
The brand has also announced it is to introduce an entirely new line, with black-and-white models to compete for customers.
The line of products includes eyebrow pencils, eyeliners and face masks, as it will include an eyebrow brush, which is designed to be used as a makeup remover.
“Rihanna is known for her eye-popping beauty, so we’re excited to share our new line with you,” said a spokesperson for Rihanna Beauty, the brand that started in Israel and was acquired by the luxury goods giant, Dior.
The spokesperson did not immediately respond to questions about the new line.
“We are thrilled to bring this innovative and bold collection of products to our customers in Israel.
Rihanna is a fan of natural beauty and this is a great way for us to celebrate the beauty of our community, and to show how much we care about our communities and what we stand for,” said the spokesperson.