When Jenny’s Beauty Supply first opened in 2013, its mission was simple: sell makeup and skin care products for the wealthy.
The store was meant to cater to the affluent, and it’s taken off.
“I have a lot of clients who go there for the first time and they come in and they are blown away,” says Jenny, a 26-year-old who works as a personal trainer.
“They are like, ‘I want this, I want that, I need this’.” Jenny’s beauty supplies have expanded into more retail outlets across Australia and New Zealand, with a further five opening in Melbourne this year.
But it’s a much bigger operation than she expected, as the store has become a social hub and an entertainment destination.
“People come in, they see the products they are looking at and they say, ‘Wow, it’s pretty good’.
They’re just blown away, that’s how it works,” she says.
“There are always people coming in and saying, ‘Oh, I was just in Sydney and I thought this was great, I really wanted that’,” says Jenny.
The business is also about providing people with a good service and making a profit, and she hopes to expand that in the future.
But the beauty supplies are not only used by wealthy individuals, but also by many young people.
“It’s not just people who are affluent.
I think it’s also kids who don’t want to go out because it’s such a hassle,” says Jasmine, who works in the beauty supply department at the Jenny’s store.
“That’s why I work there and I work so hard and I don’t have to do a lot to make sure I make sure the products I’m putting on are good.”
Jasmine is a regular customer, having come to Jenny’s for makeup and face masks.
“The beauty supplies I buy are for people who want to give their skin a healthy boost, but I’m not necessarily looking for that to be expensive,” she explains.
“What I’m looking for is good products that are affordable.
I don’s have a budget but I can afford to spend money on a product.”
Jasmines beauty supply shop at Jenny’s has seen a steady rise in popularity, but Jasmine and Jenny say the biggest growth is due to young people’s interest in makeup.
“We see a lot more people come in here and say, I’m interested in makeup, I’d like to buy this, and we’ve seen a lot increase in our business,” says Jen, who also works in beauty supplies.
“But it’s definitely not just me.
I’ve had people coming from other states and they’ve come in to buy a lot.”
Jen says she and her team are constantly on the lookout for ways to improve the quality of her product.
“When I started, it was basically just me,” she recalls.
But Jasmine says the beauty products she’s used over the years have improved her skin, and the shop is looking to make a change. “
So now I’m trying to keep that in check.”
But Jasmine says the beauty products she’s used over the years have improved her skin, and the shop is looking to make a change.
“As time goes on, it becomes more difficult to buy something, and I’m just not as confident about my skin as I am about my makeup,” she said.
“With a lot on the back of the cosmetic market, we have to be able to be as confident in our products as we are about our products.”
Jasmies beauty supply business has grown in popularity and it is the main reason she and Jen are now looking to expand beyond their store.
But Jasmin’s beauty supplier business has also seen a gradual decline.
“In the last three years, we’ve lost over 20 per cent of our business, which means that we’ve had to close all of our stores,” she tells Al Jazeera.
“Every time we’ve closed a store, we lose customers.
We have to go back to the drawing board.”
For Jenny, the decline has come from a number of factors.
“A lot of the things that I was doing when I started were so good that I’m like, it has to stop,” she admits.
“And it hasn’t stopped, because it has changed a lot.
I know what I’m capable of doing.
I can make a mask for $20, so if I’m making a mask and I have to leave it for two weeks, I don and it costs more.
So now I don.
I make my own, I buy the ingredients and I make it myself.
I’m a professional.
I work hard and do my best.”
“You know, it takes a lot for a young person to get started in this industry, and now I have the confidence to do what