In September of 2020, when I was in the middle of finishing my PhD, I saw a video of a young girl with her hair down and her face covered in mascara and a pink dress in the Catsuit Lounge at London’s Royal Festival Hall.
It was the first time I had ever seen someone so gorgeous wearing makeup.
The beauty of her skin, her curves, her eyes, her smile—all of it perfectly matched her hair, which was a full head of white in the photo.
The makeup had made her look so natural, it made me feel so happy.
It felt like the best kind of happiness.
I started a beauty blog for women, and soon started getting questions from readers about their own beauty experiences.
Some women wrote that their makeup was the only thing that made them feel “beautiful” or “healthy.”
But others wanted to know if they could really look beautiful and healthy without makeup.
“It’s a question I’ve asked myself over and over again,” I wrote in Beauty in an Catuit.
“When it comes to the beauty industry, we are all human.
We all have different experiences, and we all make our own choices about how to express ourselves.
So, what are our choices?
How do we define beauty and what do we do to achieve it?”
I wanted to find out.
But how did I answer those questions?
In 2017, I wrote a series of articles on the beauty myths that I had heard from people.
In 2018, I launched my own beauty blog.
These articles covered many of the common misconceptions and myths that have been floating around online about beauty and the industry.
I wanted the public to have a chance to educate themselves about the industry and to be empowered to make better choices.
This summer, I was asked to do another series of videos on this topic.
This time, I wanted readers to participate in the research behind these videos by taking part in the Beauty in Catuits survey.
When the surveys were completed, the results were striking.
As many as one in five people thought that makeup was important for women to have.
And more than half of the women in the UK believed that the best way to achieve a beautiful appearance was to wear makeup.
But the most common misconception is that women who wear makeup are “too self-conscious” or that “they are not good enough.”
This misconception, the most persistent and pervasive, is actually a myth that has been around for a long time.
In the early 1900s, American physician and beauty pioneer Frederick A. Hopkins claimed that women with darker skin “have no natural complexion, are deficient in melanin, are susceptible to the effects of certain substances in the air, are prone to the cold, and have a propensity for the appearance of wrinkles.”
Hopkins’ observations are still taught to this day as a truth of beauty.
In many countries, this is considered a negative trait for women with dark skin.
But over time, this assumption has changed.
Today, darker skin is seen as a natural part of beauty, as the result of natural hair growth and a certain combination of genes.
And the darker skin may also be associated with health issues, such as diabetes, high cholesterol, and high blood pressure.
In other words, darker people have been perceived as more healthy, so the beauty community has come to see darker skin as a sign of health.
But it’s the perception that darker skin does not make one more beautiful that has become the most important barrier to women’s beauty.
For many women, this barrier is a problem.
In fact, in the last few years, a study from the University of British Columbia has found that while the number of women who believe that their skin is naturally darker than their friends is dropping, the number who feel they are naturally darker has actually increased.
This study suggests that, when it comes right down to it, the more darker one is perceived to be, the less beautiful they are.
And this isn’t just limited to women of color.
In a 2016 study published in the journal Journal of Experimental Psychology: General, researchers at the University in Adelaide found that the more light a woman has been exposed to, the higher her perceived darkness.
In one experiment, for instance, a woman was asked about her skin tone and the response she gave to the question “Do you have fair skin?”
When the woman’s perceived skin tone was considered, she was more likely to say she had fair skin than when the question was asked of her friends or family members.
But when her perceived skin was not considered, her response to the same question was lower.
A study published earlier this year by researchers at Yale University found that, for women of European descent, a “slight tan” is associated with greater perceived beauty.
This association between a slight tan and a higher perceived beauty score is called the “tan effect.”
“We found that women of Middle Eastern descent with darker hair had higher perceived skin tones than