In its latest ad campaign, Huda beauty has launched an ultra beauty coupon.
The coupon offers 10% of all Huda products sold in India for the next 24 hours, as well as a free gift of a beauty product from a Huda branded product.
The coupon offers products like a moisturiser, an eyeliner and a blush for Rs 49, as a way to highlight the Indian beauty industry’s growth in recent years.
According to the Huda cosmetics website, the company has invested Rs 1.9 billion ($1.7 billion) in India over the last five years, and in 2015, the cosmetics giant made Rs 1,924 million in revenue.
The company says that the new sales from the coupon offer will enable the company to grow and become a global brand, with plans to launch a new line of beauty products in India, including a beauty palette and a high-end beauty mask.
The new products will be launched on April 24, 2020.